Stellar: Launching a cosmetic line made for every skin tone
Before there was Fenty, there was Stellar — a high-performance makeup brand that features a broadly inclusive range of colors for a diversity of skin tones.
BMD was asked to build the brand from the ground up – developing the brand’s positioning, story, name, visual identity, website, packaging, campaign photography and collateral.
STELLAR was inspired by the view of the night sky, and the idea that no two stars are alike. The grid of dots, rendered in opalescent foils, nods to shimmering constellations. The word mark contains a larger dot, our North Star, the one fixed point in our sky with a placement that also recalls a classic beauty mark. The visual identity is classic and built for longevity.
“A striking balance of starkness and exuberance.”Under Consideration
BMD produced and art directed the launch campaign photography, ensuring the shoot captured the effortless, confident and bold brand ethos of Stellar. We did the same with product photography, delivering a suite of assets that celebrate the sensuous textures of the product and unique packaging finishes.
BMD were partners from the outset, shepherding the new brand from initial ideation to a successful launch across North American Sephora stores.
“Inner beauty is great, but a little makeup never hurt.”Monika Deal
