Bruce Mau Design

Launching a cosmetic line made for every skin tone

Stellar: Launching a cosmetic line made for every skin tone

Stellar is a high-performance makeup brand that features inclusive colors and sensual textures. It delivers across all skin colors, with a particular focus on medium tones. The line features a full range of products that includes foundations, concealers, loose powders, blushes, lipsticks, and mascaras.

BMD worked on comprehensive brand guidelines to ensure product photography and model photo shoots reverberate the effortless, confident, and bold brand ethos of Stellar.
BMD developed the brand's positioning, story, name, visual identity, website, packaging, campaign photography, and collateral. BMD became partners from the outset, all the way to a successful launch across North American Sephora stores.

Inner beauty is great, but a little makeup never hurt.

Monika Deol

The wordmark references both the North Star and a beauty mark; a beacon for inclusive beauty.

A striking balance of starkness and exuberance.

Under Consideration