OCADU: A dynamic identity for a changing institution
OCAD University, Canada's preeminent art and design school, sought a new visual identity and website that would reflect the 135-year-old institution's desire to move quickly into the future.
Embracing the opportunity and challenges that come with designing an identity for a design school, BMD began the project with an intensive research and stakeholder engagement phase.
Each year, the school invites a select group of graduating students to design a logo within the basic window framework, meaning that the emblem changes annually. As OCAD U grows and matures, a library of identities will emerge, with records of ideas and aesthetics gathered over time.
The identity translates seamlessly to the website, lending simplicity and flexibility to the experience. Modular frames and a black and white palette provide the canvas for fresh content and easy navigation for students, faculty and partners.
Inspired by the work of the students and the iconic and transformational Alsop-designed building, BMD created a base of black and white pixel ‘windows’— modular frames to hold actual student art and design work — for the mark. The result is a dynamic and modular identity.
“A very good combination of serious starkness with creative whimsiness.”Under Construction
“The visual identity is a true reflection of OCAD — an inclusive, vibrant and vital institution built on creativity, risk and innovation.”
