Unilever is a global organization with the ambitious goal of committing to increasing their positive social impact and reducing their environmental footprint, while growing the size of their business exponentially.
BMD was tasked with creating a new communications framework and visual identity system that would humanize the brand, and demonstrate Unilever’s Sustainable Living commitments.
The visual identity system is founded on the idea of telling real stories about real people. The system relies heavily on approachable photography, patterning and typography, to communicate the small ways in which Unilever is making a big difference around the world.
Once the basic framework had been defined, BMD worked with Unilever’s global brand team to direct the rollout internally and externally. We developed a series of global guidelines for the application of the refreshed brand across various collateral, including digital and social media platforms, packaging, corporate communications materials and stationery.
In order to better engage staff in Unilever’s Sustainable Living Plan, BMD also developed a framework for how the brand comes to life in spacial environments. As real world demonstration projects, we rolled out two key sites: Kingston in the UK, and Four Acres, a residential training facility in Singapore.
At each site, we designed and implemented an architecturally integrated and impactful expression of Unilever, and its Sustainability commitments.