When Sonos prepared to launch a game-changing product, they asked BMD to help rethink their brand identity.
We began by crafting a strategic vision: to reposition Sonos from a technology company beloved by "in the know" audiophiles, to a brand of broader appeal, focused on experience and originality.
The ultimate result of BMD's long-term partnership with Sonos is the visual identity you see below; vibrant, dynamic and designed to reflect the rich diversity of the modern music experience. It can be remixed and expressed in a variety of ways, to mimic the simple plug and play aspect of the Sonos system.
The visual identity includes three versatile tools: the amplification graphic that appears to pulse on screen as you scroll, the gradient that symbolizes the experiential nature of the brand, and the modular wordmark that can be layered upon a diverse range of content, signaling the world of music Sonos users have at their fingertips.
BMD implemented the revitalized identity, alongside performance imagery from Sonos Studio, across an extensive number of touch points, including product packaging, point of sale displays, retail collateral, special event graphics, website modules, user interfaces, and a multitude of other digital applications.
The Sonos visual identity went onto win a Cannes Lion, FastCo.'s "The Best Branding of 2015", Adweek's "Cleverest Logo of the Year" in 2015 and made HeyThere's #BESTCDNDESIGN2015, as well as receiving hugely positive reviews across a variety of websites, including Brand New, Branding Magazine, and Business Insider.
Over the course of our 5 year relationship, Sonos sales grew from $250 million, to over $1 billion.