Bruce Mau Design

Proposing a new blueprint for old age

New Aging: Proposing a new blueprint for old age

Penned by architect Matthias Hollwich and designed by BMD, New Aging is an eye-opening guide to the growing senior population, why it’s so important, and how to design for it.

The book is organized around nine chapters, each encouraging small, playful changes that will positively impact our long-term well-being.

As a result, each chapter is defined by a vibrant colour and matching illustrations. The main idea, or "action plan", of each page is communicated front and centre, in colourful bold text, making the book and its ideas both accessible and fun.

Further information and actionable instructions are paired with each high level idea, above and below respectively. To change the pace, certain ideas are designed as full spreads with illustrated checklists.

The visuals play a large role in the book, to energetically communicate the gift of aging, so often represented as a serious topic.

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New Aging offers a radical blueprint for rethinking and redesigning old age.

Curbed

The visuals play a large role in the book, to energetically communicate the gift of aging, so often represented as a serious topic.