Following a successful rebrand of Bisha Hotel & Residences, BMD was approached to design the visual identity for its new lobby bar, Mister C. The bar is envisioned as a space where art, culture, and cuisine are unified by great taste and design detail.
The approach is refined and timeless, hitting notes of the quintessential hotel bar. The concept behind the visual identity is rooted in the intriguing spirit of a sophisticated nomad. The panther, a symbol of the night, acts as a graphic motif for the new identity. The lush materials and elegant furnishings designed by Studio Munge, serve as the backdrop and inspiration for the colour palette.
Mister C aligns with the luxurious and sensual nature of the Bisha brand, yet stands on its own as a distinct experience.