Madison Wells Media (MWM) is an innovative entertainment company with diverse holdings in film and television, live entertainment, and immersive VR & AR experiences.
BMD was tasked with creating a visual identity and architecture that united these businesses under a single brand. It needed to align their activities with MWM’s overarching mission to be the leading creator of enduring experiences.
BMD created a new identity anchored by a lettermark comprised of the letters M, W, M in a concentric arrangement. Like a great story that draws you in, revealing more and rippling out into your life, the new wordmark reflects the company’s commitment to developing compelling stories across all divisions and across all platforms.
The new identity was executed across multiple touchpoints, including static and animated logos, a visual style guide, branded collateral, and a sizzle reel.