Bruce Mau Design

Branding the vibrancy of organic raw food

Live: Branding the vibrancy of organic raw food

With a rapidly growing brand in a category that is exploding in popularity, Live, a raw and organic food company, turned to BMD to update its visual identity and help extend the brand across a large number of product categories.

In simplifying the wordmark and developing a clear communications hierarchy, BMD gave the brand a sense of approachability, while emphasizing the organic and natural vibrancy of the ingredients. Bold colors and a clear set of icons help denote the flavors of each of the products.

In all, BMD clarified the brand positioning and messaging, and developed a new visual identity, full lineup of packaging, and marketing collateral.

The result is a lively and cohesive brand, with an enhanced shelf presence and a strengthened retail distribution partnership with key retailers, such as Whole Foods Market.

BMD injected a sense of approachability into the brand, while emphasizing the organic and natural vibrancy of the ingredients.

The result is a lively and cohesive brand, with an enhanced shelf presence and a strengthened retail distribution partnership with key retailers, such as Whole Foods Market.