Kolm Kontrast Billboard on street with person walking by

KOLM: Where wellness meets willpower

Kolm is a multi-sensory, hot-cold studio based in Vancouver, Canada. They lead holistic contrast therapy experiences that are sensorial, educational, and backed by expertise.

Leading up to their launch, BMD was asked to craft an identity that lifted the curtain on the practice of hot cold therapy, inspiring visitors to look inward and find their calm.

Kolm is an Estonian word that translates to “three”, representing each stage of the experience—heat, cold, and rest. The name draws from the founder’s heritage and the cultural significance of sauna practices in the region.

 

The wordmark exudes warmth and confidence, infused with a deep sense of place. Custom letterforms echo Kolm’s Pacific Northwest origins through a unique ‘M’ inspired by Vancouver’s iconic Twin Sisters mountains. The interplay of thick and thin lines also subtly reference the practice of contrast therapy, reflecting both the brand’s ethos and experiences. 

Kolm Kontrast merchandise

We used a specialized thermal imaging camera to create unique brand assets for the identity. Each image accurately captures the experience by showing how heat and cold affect bodies, objects, and environments. 

 

These elements ride the line between texture, graphic, and image, allowing for endless permutations for a range of applications. 

Storefront poster for Kolm Contrast Therapy Studio

Drawing from the naturally rejuvenating environment of Canada’s west coast, the colour palette was built from more human, earthbound representations of temperature variance — a departure from the typical reds and blues.  

A balance of both the ethereal and the scientific.
Kolm Business Cards
Women carrying Kolm branded brown tote

The brand voice embodies this duality—drawing people into a place where calm is found in discomfort. Where strength is harnessed from stress. Where personal progress is a journey that should be enjoyed. 

Excerpt from kolmkontrast.com

Woman smiling in sauna wearing a sauna hat with the kolm logo
Kolm instagram post promoting silent flow class
Three posters on a wall display
“The BMD team immersed themselves in our craft to fully understand the vision.”
Julia Glynn, Co-Founder, Kolm Kontrast
Render of Kolm Kontrast interior front desk
Render by Nicram Studio
  • Client:

    Kolm Kontrast

  • Industry:

    Place

  • Services:

    Brand Identity

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