Bruce Mau Design

A new view for condo-living

Journal Squared: A new view for condo-living

Journal Squared is one of New Jersey's largest urban developments comprised of a 3-tower, mixed-use condominium development in Jersey City, New Jersey.

Using ideas gathered from stakeholder interviews and conceptual research, BMD created a brand identity that positions Journal Squared as a bold and modern choice, for those who live a sophisticated and energetic lifestyle. Working closely with design architects HWKN, BMD also developed visual and messaging guidelines, schematic wayfinding and signage, and environmental graphics.

Journal Squared presents as accessible, modern and luxurious, while staying true to the history of the neighbourhood.

BMD developed visual and messaging guidelines, schematic wayfinding and signage, and environmental graphics.