Bruce Mau Design

A new standard for urban development

Hullmark: A new standard for urban development

Founded by Murphy Hull in 1950, Hullmark is a real estate investment and development company with a rich history developing Toronto neighborhoods. Bruce Mau Design created a new visual identity, website and brand positioning for Hullmark that emphasize the company's commitment to shaping a vibrant and transforming Toronto.

Our designers partnered with the Hullmark team to express Hullmark’s unique experience and value proposition. The new system highlights the company's appreciation for great design and emphasizes their modern vision and mission to create a better Toronto, all while staying true to Hullmark’s strong heritage.

BMD worked closely with the internal team at Hullmark to implement the new system across a range of applications including a stationery package, marketing materials, environmental graphics and signage. To facilitate the launch of the new brand, BMD developed a brand guidelines manual that serves as a comprehensive system of graphic, spatial and photographic standards. In addition, BMD developed a new responsive website to highlight the diverse range of properties located throughout Toronto.

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