Grand Junction Plaza is the new heart of downtown Westfield, Indiana - a 6.5-acre park that forms a civic hub, bringing together various elements of an active community.
The project's landscape architects, Land Collective, engaged BMD to envision a new visual identity for the park, as well as a signage and wayfinding system.
The visual identity system echoes the shape and multiple layers of activity within the park. A colorful icon system was developed to showcase the dynamic, year-round set of community programming, granting each event its own unique sub-brand to connect it with the greater park identity.
The signage and wayfinding system holds its own set of icons to identify each facility. The signage is oriented in the direction of pedestrian pathways with stacked pillars helping visitors navigate the spaces. Made from Corten steel, the material is a nod to the industrial past of the city, while the signs hold a unique patina that evolves throughout the park’s lifetime.
