Grand Junction Plaza is the new heart of downtown Westfield, Indiana - a 6.5-acre park that forms a civic hub, bringing together various elements of an active community.

The project's landscape architects, Land Collective, engaged BMD to envision a new visual identity for the park, as well as a signage and wayfinding system.

The visual identity system echoes the shape and multiple layers of activity within the park. A colorful icon system was developed to showcase the dynamic, year-round set of community programming, granting each event its own unique sub-brand to connect it with the greater park identity.

The signage and wayfinding system holds its own set of icons to identify each facility, with each sign-type wrapping and twisting itself to the architecture or direction it is referencing. Made from Corten steel, the material is a nod to the industrial past of the city, while the signs hold a unique patina that evolves throughout the park’s lifetime.