View of the Grand Junction Plaza park landscape

Grand Junction Plaza: Creating the heart of a growing city

Grand Junction Plaza is the new heart of downtown Westfield, Indiana — a 7.8-acre remediated park at the center of the city’s development plan that forms a civic hub for an active community.

Inspired by Westfield’s history and vision for the future, BMD created the park’s vibrant brand identity, a flexible and adaptable communications system and a signage system that evolves with the park over time.

The logo gestures the shape of the park itself, while a colorful icon system showcases the dynamic, year-round set of community programming. Each event is granted its own unique sub-brand to connect it with the greater park identity.


The visual identity echoes David Rubin Land Collective’s nuanced landscape scheme of layered natural and built systems, as well as the layers of social and community activity.

Paper shopping bags with Grand Junction Plaza branding
Concerts in the park poster on bus shelter
Grand Junction Plaza Entrance Signage
Wetland amphitheatre
Great Lawn Bench at Grand Junction Plaza

The signage system uses Corten steel, a nod to the city’s historical railways. Signage is oriented in the direction of pedestrian pathways with stacked pillars helping visitors navigate the spaces. The materials will patina over time, evolving as the park grows.

Close-up of metal signage details
Stacked metal directional signage
Close-up of stacked metal signage

The project inspires residents’ pride in Westfield’s past, present and future and puts Westfield on the map as a distinct, progressive and extraordinary place to work, live and visit.

people playing at stream
Park directory wayfinding
Metal bike rack
“...Our community — existing and new — can benefit from an elevated quality of life unique to Westfield.”
Mayor Andy Cook
Photography of the cafe pavilion at sunset
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