Mobile ad tech startup Glispa was faced with the challenge of differentiating itself in the highly competitive and commoditized industry of ad tech.

BMD developed a new brand platform, brand architecture, and visual identity to ensure the company’s communications reflected an exciting growth strategy and a tailored suite of products.

Glispa’s new brand platform reflects their overarching mission to connect brands with people.

The new brand architecture clarifies Glispa’s many offerings in affiliate and programmatic advertising; products that were previously distinct and unrelated entities are now renamed as benefit-driven and action-oriented sub-brands.

The company’s Berlin headquarters, previously a power plant, served as inspiration for the new visual identity. The switcher logo borrows the form of a control room toggle, suggesting the potential to activate a new transformative energy in the company.

This rebrand gives Glispa a human face, in an opaque and fast-evolving technology landscape.