Bruce Mau Design

Bringing a global brand to life in its own home

GE Works: Bringing a global brand to life in its own home

General Electric (GE) is a global infrastructure, finance and media company serving customers in more than 100 countries. From everyday light bulbs to fuel cell technology, to cleaner, more efficient jet engines, GE has continually shaped our world with groundbreaking innovations for over 130 years.

GE came to BMD with a brand platform built around the notion that "GE Works". An idea that speaks to GE's focus on taking on the toughest challenges and finding solutions that help move, power, build and cure the world.

BMD collaborated with the GE team to bring the GE Works brand platform to life in their corporate, research and manufacturing facilities. Focusing on high-impact opportunities, we developed environmental expressions of the brand that integrated with the existing architectures and functions of each facility. This helped connect employees and visitors with what GE stands for.

We created a system flexible in scale, budget and content, featuring 3D crops of the famous GE monogram, large-scale wall graphics, sculptural elements, digital displays and pillar messaging.

Starting with the global corporate headquarters in Fairfield, CT, we designed and implemented 14 flagship sites across the US and around the world.

Read moreRead less

BMD collaborated with the GE team to bring the GE Works brand platform to life in their corporate, research and manufacturing facilities.

Using high-impact environmental expressions, we helped connect employees and visitors with GE's brand pillars: Move, Cure, Power, Build.