Bruce Mau Design

Real-world solutions for a leading realty firm

Dream: Real-world solutions for a leading realty firm

Dundee Realty Corporation, a leading Canadian real estate management, develop­ment, and investment company, approached BMD to help rebrand Dundee Realty along with several nationwide sub-brands under Dream Unlimited Corp.

This large-scale project required some high-level thinking and an in-depth exploration of strategies that would help clarify Dream’s complex company structure, with a comprehensive visual identity system.

After intensive research and a series of workshops, BMD developed a clarified brand architecture and a refreshed visual identity for Dream, based upon their mission to build better communities.

In addition, BMD designed a new website, produced a launch video, and created various other brand assets in­clud­ing a new stationery system and environ­mental design for the Dream offices.

To ensure a successful execution, BMD developed a Creative Review process, which would serve as a protocol and framework to help the team provide creative counsel to Dream’s multiple nationwide departments. BMD also designed a custom brand portal and digital asset management software to help facilitate the Creative Review process and serve as a platform to share marketing assets and brand tools internally.

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BMD developed a clarified brand architecture and a refreshed visual identity for Dream, based upon their mission to build better communities.

Dream's visual identity was honored by the Core77 Design Awards, and received their Community Choice Prize.