New York-based BCI Brands approached BMD to develop and launch their first direct-to-consumer label, a clothing line that reimagines classic style for the modern woman. With this mission in mind, we set out to develop a strategy, name, and visual identity for the brand.
The name Court & Rowe strikes a balance between classical elegance and contemporary exuberance. The visual identity similarly reflects the interplay between tradition and reinvention through the pairing of classic typography with an accent line derived from the wordmark. This combination introduces new, dynamic possibilities for composition and colour blocking.
Our work confidently communicates the Court & Rowe brand to a discerning audience who find inspiration in timeless fashion.