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Audi on Demand: A new take on premium mobility

This innovative car-sharing service provides customers with easy, flexible access to a wide range of Audi car models that suit their various needs. When Audi acquired mobility technology company, Silvercar, in order to expand their range of mobility products and services in the US, BMD was asked to develop a migration plan to transition Silvercar into Audi on demand.

We were also tasked with designing the global visual and spatial expression for Audi on demand that continued to elevate and amplify the Audi brand.

BMD imagined the full customer journey from pick up to drop off, identifying key moments for both wayfinding and branding. Our goal was to deliver simplicity and elegance within a highly functional context.

Through a new wordmark, variations on color palette usage, and updated campaign photography styles, the resulting identity evolves Audi’s established system and carves out a distinct space for Audi on demand.

By simplifying and refining their visual communication style, BMD differentiated the Audi on demand service, while still leveraging the strength of the Audi brand. Working closely with both Silvercar and Audi, we developed a plan to bring Silvercar into the Audi on demand brand system, then developed a launch strategy to clarify the relationship between Silvercar and Audi.

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    Brand Identity

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