60_80 Atlantic is a development comprised of two distinct, but connected buildings in the heart of Toronto’s Liberty Village neighborhood. Following the successful renovation and leasing of 60 Atlantic by Hullmark, the developers embarked on a new build in the adjacent lot.
In collaboration with Hullmark, BMD developed the naming strategy, brand narrative and visual identity to unite the new and old buildings. We created compelling and effective sales tools to attract anchor tenants in advance of the construction. With a focus on print and materiality, BMD designed a leasing brochure that would make the project stand out and the concept tangible.