Director, Design Strategy
As the Director of Design Strategy at BMD, Kar Yan's areas of focus include research, stakeholder engagement, brand strategy and communications. In her work, she helps brands tell their story by working with them to articulate who they are and how they’re unique, translating their core purpose and offering into visual and verbal expressions. Clients include the new Design Society in Shenzhen, China, The University of Waterloo, E. & J. Gallo Winery, Hullmark Developments, Walt Disney Imagineering, and ASICS. She studied at the University of British Columbia with focuses in genetics, health sciences, and ecology. Kar Yan went on to complete a postgraduate study at the Institute without Boundaries that explored sustainable design and culture through a holistic, systems approach.