Bruce Mau Design

Our client Waterloo Greenway unveiled their new name and identity in Austin.

Our client Waterloo Greenway unveiled their new name and identity in Austin.

Our client Waterloo Greenway (formerly Waller Creek Conservancy) publicly introduced the future of its organization and announced its signature project: Waterloo Greenway. The new brand identity will represent both the place itself and the organization.

BMD had the pleasure of working on this initiative, learning about Austin, TX, the community, and the system of parks and spaces that have come together, honoring history, restoring nature, and celebrating people.

Our work, with Waterloo Greenway included: strategy, naming, messaging, and a visual identity.

Full case study coming soon!