New Work: The National Ballet of Canada 75th Anniversary

03.10.2026 – News

Strengthening a Creative Partnership Through their 75th Season

Building on BMD’s reimagining of NBOC in 2024, the studio was engaged once again to develop an anniversary design concept embedded within the organization’s Storyteller Brand. Rather than treating the milestone as a one-off commemorative logo, the work positions “75” as a narrative device, integrated into the core logo system and visual language to live across the entire season.

 

The result is a flexible, future-facing design system that honors NBOC’s legacy while supporting the full breadth of its programming, performance, and expression. Rather than sitting apart from the brand, the anniversary becomes part of its ongoing evolution.

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Putting designers’ skills to good use to address the climate crisis

Two rows of various coloured posters highlighting the importance of being a whistle blower for the benefit of the earth
Two rows of various coloured posters highlighting the importance of being a whistle blower for the benefit of the earth A blue and yellow abstract background with Clean Creatives campaign printed on top ATMOS magazine spread with an image of fungi on the left and text on the left. A magazine spread about climate change with with an abstract red and green gradient that bleeds on to the right page of the article. Two rows of various coloured posters highlighting the importance of being a whistle blower for the benefit of the earth A blue and yellow abstract background with Clean Creatives campaign printed on top ATMOS magazine spread with an image of fungi on the left and text on the left. A magazine spread about climate change with with an abstract red and green gradient that bleeds on to the right page of the article. Two rows of various coloured posters highlighting the importance of being a whistle blower for the benefit of the earth A blue and yellow abstract background with Clean Creatives campaign printed on top ATMOS magazine spread with an image of fungi on the left and text on the left. A magazine spread about climate change with with an abstract red and green gradient that bleeds on to the right page of the article. Two rows of various coloured posters highlighting the importance of being a whistle blower for the benefit of the earth A blue and yellow abstract background with Clean Creatives campaign printed on top ATMOS magazine spread with an image of fungi on the left and text on the left. A magazine spread about climate change with with an abstract red and green gradient that bleeds on to the right page of the article.