Creative Boom features NBOC Rebrand

“The new visual identity, including a new innovative wordmark, icon, typeface, colour palette, and more, marries classical elegance with modern vibrancy. It reflects the ballet’s rich heritage while embracing an inclusive, forward-thinking future.

More fundamentally, the rebrand underscores a commitment to storytelling, aiming to bridge the ‘uncertainty gap’ and attract both seasoned ballet enthusiasts and new audiences alike.”

— Tom May, Creative Boom

Read the rest of his thoughts here.