Shaw Industries

How to collaboratively craft products, experiences and stories for a client whose practical approach and pragmatism built the biggest flooring manufacturer in the world? How does a communication design studio help a company that believes in deeds over words?

By engaging, designing and living through their own values of integrity and hard work.

We helped Shaw delineate a markets strategy, awards program, environmental communications strategy, high-level corporate positioning and designed a carpet, too. The L7, a playful, flexible, user-friendly system based on the infinite possibilities of the square as a visual device. (1,753,706 yards installed to date.)

Together we visualized the “Shaw Green Edge,” the biggest and best sustainability story in the business. Maybe in any business. (Over 100 initiatives and counting.)

Our collaborative market strategy now closes the loop with customers, fostering trusted, generous and sustained relationships. (The industry’s first national take-back recycling program)

Shaw is transforming into an enterprise intent upon “Improving Life by Design.”

The most meaningful aspect of our ongoing creative relationship is the balance struck between vision and objective, between ambition and humility, and between strategic clarity and multi-voiced diversity.

What will we do together next? (Who knows.) But we do know the great lessons learned from them: leadership is projected from the ground up, and thriving long into the future takes initiative-driven progress.