Gagosian Gallery

With an impressive roster of outstanding international artists, Gagosian Gallery is acknowledged as one of the world’s preeminent contemporary art galleries, with locations in New York, Beverly Hills, Rome, Moscow and London.

In 1999 Larry Gagosian asked BMD to develop a fresh approach to the Gagosian graphic identity. A new, exclusive font, “Gogo,” was designed, emphasizing the solid, assured and contemporary qualities of the galleries. First applied to stationery, business cards and note cards as well as to each location’s environmental graphics, the font was later absorbed into the Gallery’s on-going series of publications. In fulfilment of the new graphic presentation, BMD also undertook the design of all announcements, invitations and advertising.

Concurrent with reconceiving the gallery’s image, BMD began designing the gallery’s exhibition catalogues, produced to accompany most shows, and distributed to key clients, collectors and art critics. Designed in response to the art and the artist, often through close collaboration with said artist, the catalogues feature essays by some of today’s most significant art writers and curators including Kirk Varnedoe, Dave Hickey, Germano Celant, Benjamin H.D. Buchloh, Robert Rosenblum and Rosalind Krauss. There is no set format or constraint. Paper, color, material and production techniques are all customized to the subtleties of the individual artist’s work. It is the consistent use of the signature typeface that provides the visual link to the Gagosian identity.

BMD continues to work with the Gagosian Gallery specifically on the ongoing, ambitious Ed Ruscha catalogue raisonné project.