AGO AGO AGO

Art Gallery of Ontario

A Relationship of Years, Art and People

Art asks you to look differently at the world.

AGO, in a series of collaborative projects spanning nearly a quarter century, asked us to help them to look anew at the world of art.

Organic ideas of texture and tone reimagined the design of art catalogues.

Boundaries of exhibition and marketing stretched for a retrospective of Michael Snow, the world’s most recognized avant-garde filmmaker, who in turn recognized the potential and participated every day in reframing the process.

The Barnes exhibit sold 600,000 tickets, a record for any visual art exhibition in Canada. Never before. Never again.

Candid analysis of culture, communication and information culminated in the creation of a new visual identity. Twice. First in ’96, then again 12 years later for the launch of the massive renovation by Gehry Partners International.

This newest visual expression resonates across all environments, publications, signage, marketing, interpretive installations, donor recognition and on-line experiences.

It’s a different look at how Art connects with People.