11^th Hour

Weaving together facts, footage and interviews with leading thinkers, the documentary “The 11th Hour” posits our planet’s precarious state and the absolutely urgent need for a worldwide ecological consciousness.

Equally as fast, the film’s producers needed on-screen informational graphics to illustrate its thesis prior to the premiere at Cannes.

As humans, the film asserts, we’ve grown accustomed to using without thinking. This informed our approach.

The visual language needed to enlighten the audience. Instantly. Instructively.

So lines appear crisp and bold, to help explicate complex issues, and are paired with subtle tonalities, to ease and absorb the subject’s intensity.

This is the story, a belief we share: the welfare of life is a practical objective.