« »

Sonos

In 2011, as electronics innovator Sonos prepared to launch a new game-changing product, they retained Bruce Mau Design to help rethink the Sonos brand identity. After establishing an evolved wordmark and a new look and feel, BMD implemented this revitalized identity across touch points, design packaging, point of sale displays, retail collateral, special event graphics, website modules, user interface and a multitude of other digital applications. The new identity helped reposition Sonos from a technology brand beloved by "in the know" audiophiles to a company of broader appeal, focused on experience and originality. 

More recently, as of 2014, the business has grown exponentially and numerous competitors have entered the market as wireless audio becomes more commonplace. Together with Sonos, we assessed the initial visual identity and determined that we needed to push harder to signal Sonos’s leadership, relevance and dedication to the music experience. 

This new iteration of the Sonos visual identity advances the idea of the modern music experience—an idea that is not singular or monolithic, but rather a rich array of expression. Performance imagery from Sonos Studio, new product photography and the introduction of three versatile graphic tools deliver a creative and variable language that still provides the stability of a recognizable system.

The identity launched internally with a BMD-designed brand video and is now making its way to the public. Currently, the brand can be seen in retail shops, tradeshow displays, retail collateral, the Sonos app and startup screen, and communications across national and international borders. BMD opened a second studio in Los Angeles in early 2014 to spearhead this relaunch and to work on ongoing brand design initiatives with the Sonos team.