Ullens Center for Contemporary Art

The Ullens Center for Contemporary Art (UCCA) is a not-for-profit art centre serving a global Beijing public. Located at the heart of the 798 Art District, the UCCA is a pioneering institution that features a wide range of exhibitions and programming.

Bruce Mau Design was asked to redesign the UCCA visual identity in conjunction with a new entrance design by emerging architects FCJZ. Insights regarding UCCA's role in the growth of public art in China manifested during the research phase, leading our team to design an identity that is at once structured and fluid.

The twofold goal of the identity is to position the UCCA as a leading art institution, and to mark the gallery as an active art space. The letterforms are stable and structured when the logo is "at rest", but elastic and expandable when used to frame artwork. The visual identity launched at the end of 2012 across various applications, including interior and exterior signage, exhibition brochures, posters and more.