Quantum : The Exhibition

As part of Canada’s Innovation150 initiative, the Institute for Quantum Computing at the University of Waterloo designed a science exhibition to celebrate the country’s leadership in quantum research and technology.

BMD developed a brand that promotes the stories and real-life implications of quantum science. Inspired by the main quantum principles of spin, uncertainty, superposition, and tunnelling, the visual identity is designed as a kit of tools. It can be assembled and disassembled as the context requires, adapting to the needs of partner institutions, and it is highly shareable.