Panelite, a manufacturer of innovative and energy-efficient architectural materials, approached BMD to refresh their brand identity. As a leader in the materials industry with an inventive catalog of products, much of the company’s marketing collateral emphasizes the technical specifications of the products. 

BMD refined the identity by giving it a clear word mark, logo, and color palette. A set of icons and patterns inspired by the products’ geometry create a graphical tool kit. Guidelines on how to produce diagrams and visualize data were also defined to ensure greater legibility and consistency across the brand.