New World Development

New World Development, a development company in Hong Kong, partnered with BMD to work on environmenteal graphics and other projects for a large-scale mixed-use development. Wrapped around NWD's massive construction site along the Tsim Sha Tsui promenade in Hong Kong, these large-scale graphics pay hommage to the adjacent cultural landmarks (Hong Kong Museum of Art, Avenue of Stars) and celebrate the spectacular natural setting of the Victoria Harbour. The striking typographic design incorporates quotes about art and nature from famous artists and thinkers. The undulating gradient background unifies and exhilarates the experience of visitors passing by the site and the connected underground passenger tunnels.

BMD also designed a flexible wayfinding signage system to help directing visitors to nearby attractions and landmarks.