Live, a raw and organic food company, worked with BMD to review their brand, which had grown in complexity and looked disjointed and dated.

The new visual identity grants a friendly and approachable look while emphasizing the organic and natural vibrancy of the ingredients used. Bold colors and a clear set of icons help denote the flavors of each of the products.

The overhaul applies through a new visual identity, full lineup of packaging, and marketing collateral. It takes into account various governing licensing for organic certification and strengthened retail distribution partnerships, such as with Whole Foods Market.