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Journal Squared

Journal Squared is a 3-tower, mixed-use condominium development in Jersey City, New Jersey. With offices, retail space and over 2,000 residential units, Journal Squared will be one of New Jersey's largest urban developments upon completion. Working closely with design architects HWKN and architects of record Handel Architects, Bruce Mau Design developed a full visual identity including brand and messaging guidelines, schematic wayfinding and signage, and environmental graphics.

Using ideas gathered from stakeholder interviews and conceptual research, BMD created a look and feel that reflects Journal Squared’s core values as a bold, contemporary brand. Sophisticated and energetic, Journal Squared is an accessible modern luxury that stays true to the history of the neighbourhood.

As phase one is nearing completion, BMD will continue to develop the brand into phase two with implementation of the identity, marketing materials, and environmental graphics.