hr2 Holt Renfrew

Holt Renfrew, Canada's destination for luxury retail, recently opened two new stores under its off-price store brand hr2. Bruce Mau Design worked on the naming and visual identity for the new retail concept.

BMD designed the identity to reflect the lively, colorful and modern shopping experience customers can expect when visiting hr2 stores. hr2 showcases over 150 leading brands with an exciting assortment from the likes of Alice + Olivia, Diane von Furstenberg, Splendid, Tory Burch, Ralph Lauren, and hr2 private label.

Part of Selfridges Group Limited, Holt Renfrew has nine stores across Canada and 2,300 employees. The first hr2 stores opened on the south shore of Montreal, and in Vaughan Mills near Toronto.

Visit the store