BMD is thrilled to have participated in Gwangju Design Biennale 2011, in South Korea.

Under the guidance of Artistic Directors, Seung H-Sang and Ai Weiwei, this fourth installment of the Design Biennale, entitled Design is Design is not Design, featured 130 designers and studios from 44 countries. The title is inspired by the opening line of the Tao Te Ching by the ancient Chinese philosopher Lao Tzu "The way that is the way is not always the way”.

The Biennale seeks to challenge and reevaluate the conventional understanding of the word 'design.' Under five sub-sections of Named Design, Un-named Design, Communities, Thematics, and Gwangju Follies, the exhibition creates a platform for discourse and debate, reexamining the relationship between objects and authorship, places, environments, networks, and communities, strategies, designers and design.

Bruce Mau Design was asked to participate in the Opinion section of the Named/ Unnamed theme. This looks at the relationship between design that is created by designers who are famous, and design that is more anonymous but integral to our lives. BMD partnered with students at Hongik University to collect over 1000 opinions and to produce the final installation. Together we collected quotes from ‘named’ designers, people we feel have made a strong impact on the field of design over a career and ‘unnamed’ designers, people who have the promise of doing so.

The quotes were laid out within large (10 foot high) letters posted along a key wall in the exhibition space. The large letters form the phrase: ‘Everyone has a Name,’ because we feel that, everyone has a name and an opinion on design worth hearing about.