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In 2013, Dundee Realty Corporation, a leading Canadian real estate manager and developer, asked Bruce Mau Design to create a new visual identity and articulate the corporation's brand positioning.

Michael Cooper, president and CEO of Dundee, tasked BMD with rebranding a number of Dundee-branded companies, including several Canadian and international sub-brands under the Dream master brand. Dream’s brand architecture includes Homes by Dream, Dream Development, Dream Centres, Dream Office REIT, Dream Industrial REIT, Dream Global REIT and Dream Alternatives Trust.

The resulting product of our efforts is a clear brand architecture and a refreshed visual identity for Dream. In addition, our team produced a brand launch video, a new website, a stationery system and an environmental graphics package for the Dream offices. BMD continues to work with Dream to implement the new identity system both in Dream's communications collateral and their corporate office spaces. 

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