Dallas Hartwig

When bestselling Whole30 author and functional medicine practitioner Dallas Hartwig was preparing to launch new a new program, he approached BMD to develop a comprehensive brand platform and visual identity system for his personal brand. The new identity would extend across the various books, programs, and products that span his brand portfolio.

The new brand communicates Dallas Hartwig’s mission to explore the frontiers of living better. The resulting visual identity is inspired by maps and wayfinding. A dynamic arrow illustrates Hartwig’s belief in the importance of celebrating the transformational journeys that begin with a simple change in direction.

BMD clarified Dallas Hartwig’s brand positioning and messaging and applied this new visual identity across multiple touchpoints, including a custom typeface and set of icons, print collateral, and website design.