C3 Consulting

C3 Consulting is a management consulting firm based in Nashville, Tennessee. C3 service offerings include strategic planning, business process optimization, program leadership and facilitation services. The partners asked Bruce Mau Design to update and clarify the company's positioning. C3 wanted brand positioning that would help current clients understand the full breadth of its services and capabilities, and enable C3 to continue to grow through new client acquisition in Middle Tennessee.

Through a series of interviews and brand architecture workshops with the core C3 team, BMD was able to uncover what makes C3 unique and separates them from other companies. C3 is dedicated to helping the people within organizations responsible for making change happen. The strength of relationships that C3 develops with the client-side teams responsible for implementing critical strategic initiatives is remarkable, with a 90% rate of repeat clientele. BMD used this positioning to help C3 develop its new messaging platform, website, and additional communications collateral.


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