Founded in 2000, BluePrint is a pioneer in fresh-pressed juice cleanses, having laid the groundwork for the dozens of brands that followed it. Facing competition in a saturated market, BluePrint turned to BMD to revitalize its visual identity, packaging, and website.

The renewed brand highlights the functional benefits of the juices while retaining the style and essence of the original. A new identity brings a bolder wordmark, expanded color palette, punchy photography, and a fresh messaging approach to the brand tool kit. BMD updated all of the existing packaging and worked with BluePrint’s R&D team on the launch of several products; developing new naming conventions and packaging to distinguish it from shelf competitors.

With a renewed energy and vitality, BluePrint broke into new markets and distribution channels. A re-vamped website makes ordering fresh organic juice easier than ever.