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American Accounting Association

The American Accounting Association (AAA) is the premier community of accountants in academia. Collectively, they shape the future of accounting through teaching, research, and a powerful network.

BMD was tasked with clarifying the vision and mission for the organization. An identity system was developed to crystallize the visual expression of the AAA, taking into account its various sections and regions. A unified, strong brand ensures visibility and credibility, positioning the organization as a thought leader in the field.

BMD has continued to work with the AAA to roll out its identity across various communications pieces— including materials to support annual meetings and leadership retreats, website, and logo systems for the Centers for Advanced Accounting and to celebrate its centennial.