60_80 Atlantic

60_80 Atlantic is a development comprised of two distinct but connected buildings in Toronto’s Liberty Village. Following the successful renovation and leasing of 60 Atlantic by Hullmark, the developers embarked on a new build in the adjacent lot. 

BMD worked with Hullmark to develop the naming strategy, brand narrative and visual identity to unite the new and old buildings. BMD created compelling and effective sales tools to attract anchor tenants in advance of the construction. With a focus on print and materiality, BMD designed a leasing brochure that would make the project stand out and the concept tangible.