Bruce Mau Design
|
|
|
L7, Shaw Carpets
Shaw, Georgia, USA, 2004 - Present
In the spring of 2005, Shaw Contract launched a new product line designed by BMD, L7. The product turned out to be the company’s most successful product ever.
The product was developed within Shaw’s Ecoworx guidelines, the most environmentally progressive system in the commercial carpet industry.
BMD worked with the larger Shaw Industries corporation to communicate their leading-edge environmental orientation. To that end, we developed the “Shaw Green Edge” brand, communications strategy, video, and web site. http://www.shawgreenedge.com