TRX launches "The Pursuit of Better" campaign

After a decade spent firmly establishing its leadership in functional training solutions for athletes, trainers and health clubs, TRX is turning its attention to consumers and asking them to find their “better.” Today, TRX launched the “Better” campaign, a major consumer-focused brand campaign – an inspiring illustration of the achievement and improvement-driven lifestyle TRX exists to serve.  

At the heart of the TRX “Better” campaign is an inspirational video manifesto. This exhilarating spot celebrates “The Pursuit of Better” and showcases TRX’s valuable role as the preeminent functional training brand. The video will be the centerpiece of a multi-faceted digital advertising and social media campaign. 

“The TRX ‘Better’ campaign is about the goal-driven mindset and lifestyle that we have stood for since the day the first TRX Suspension Trainer was created,” said Randy Hetrick, Founder and CEO of TRX. “TRX gear and workouts are designed to benefit anyone -- not just elite athletes and trainers, but anyone with the drive to improve their fitness, their performance and ultimately, their lives.”

BMD partnered with TRX to refine their brand positioning, messaging, visual identity and campaign to establish TRX as a holistic consumer-training brand. See the full project here