BMD wins a D&AD Pencil!

Bruce Mau Design is honoured to receive a 2015 Wood Pencil from the D&AD Awards for our Sonos brand refresh. D&AD celebrates outstanding work in design and advertising. A D&AD Pencil award is recognized all over the world as a symbol of the very highest creative achievement.

Sonos is a wireless hi-fi system that redefines the listening experience for the digital age. In close collaboration with Sonos, BMD developed three primary tools for the new identity - the "amplified graphic", the SONOSONOSONOS wordmark, and the colour gradient.  We continue to work with Sonos on all brand touch points and evolve the identity globally, including the New York Metro subway wrap, large-scale window displays on Broadway Ave, an experience dome in La Defense, Paris,  and panelling in the Amsterdam Arena.

The Sonos work has been featured on Fast Co., The Verge, Brand New, Branding Magazine, Gizmodo, Business Insider, Quartz, AdWeek, Design Taxi, Creative Bloq and others. In two days, it garnered over 50,000 mentions on Twitter, 22,000 views of the project on our website and over 10,000 likes across various media.







See full case study here