New Tokyo Life Style Think Zone
- The Mori Building Company commissioned BMD to help create marketing and communications strategies for the construction and launch phases of this 21st century city rethink of city life called Roppongi Hills, the largest private urban redevelopment project in Japan, a 2.5 billion, 24-acre holistic complex in the heart of Tokyo.
BMD co-authored, edited and designed a 350-page monograph of essays and studies on the city’s future. Through hundreds of images, the book explores the story of Tokyo, interweaving the traditional and contemporary Japanese identity.
The “Think Zone” is a richly programmed event gallery wherein visitors experience a centerpiece video installation, “Tokyo Countdown,” which, through the lens of ‘artificial nature’ and other contradictory elements, posits the past, present and future of Tokyo in a global context.
Rethinking city life
Branding, Visioning, Design