- For over a century, Coca-Cola has helped define culture in America. BMD helped them to transform 21st Century culture through a global sustainability program: Live Positively.
Live Positively represents Coca-Cola’s commitment to making a difference in the world by redesigning the way they work so that sustainability is part of everything they do.
Working with Coke’s top executives, we pulled together efforts scattered across many divisions into a cohesive strategic vision and a framework to guide future development, articulating broad sustainability goals across all categories of their business and culture.
Then we took on the task of communicating that message to Coca-Cola’s 700,000 employees and to the world. We created tools for employee engagement and an entire visual identity system across all media – including the first major new element added to the Coke brand since Elizabeth Arden designed the dynamic ribbon.
Creating a global green platform for the world's best-known brand.
Art Direction, Branding, Design