Continuing our 25 year relationship with the Art Gallery of Ontario, one of Canada's leading museums, Bruce Mau Design developed a renewed brand and graphic identity for the institution, as well as a comprehensive environmental graphics, wayfinding signage and donor recognition program. The work was conducted in concert and collaboration with Gehry Partners, who designed this landmark building for Toronto.

This visual expression resonates across all environments, publications, signage, marketing, interpretive installations, donor recognition and on-line experiences.

The revised brand, new building and AGO's marketing campaign succeeded in its ambition with broadening visitor demographics and connecting art with people.